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Everything Esports - Riot Partners with Louis Vuitton, NBA 2K League adds Shanghai-based franchise, and more.

Everything Esports: your esports news from the past week. Riot Games Partners with Louis Vuitton, Twitch Kicks Off Partnership With the Raiders & Allegiant Stadium, 6 Colleges Launch or Expand Esports Programs, Top 20 highest earning esports pro players and organizations, Activision Blizzard and Bud Light Detail ‘Real Life Payload’ Grand Finals Activation, and more!

Riot Games Partners with Louis Vuitton

Who says esports isn't classy?  To mark the Leage of Legends event, Riot Games partered with iconic French luxury brand Louis Vuitton, to create a unique Trophy Travel Case to hold the Summoner’s Cup which is to be awarded to the 2019 champion. This partnership represents a milestone for both esports and fashion.

 

Twitch Kicks Off Partnership With the Raiders & Allegiant Stadium

Twitch, the leading service and community for multiplayer entertainment, today announced a partnership with the Raiders as a founding partner of Allegiant Stadium in Las Vegas starting in 2020. The partnership will include a Twitch-branded lounge in the lower level of Allegiant Stadium, featuring interactive elements that are native to the Twitch experience, including streamer stations, Twitch viewing screens, esports competitions and future Twitch events.

 

Advertiser investment in esports will rise significantly in APAC

32% of senior marketers claim to have invested in eSports in the last 12 months and that 78% expect to invest in the near future.  Nearly a third of multinationals in APAC are investing in eSports while more than a quarter have plans to invest in future. Furthermore, advertiser investment in eSports and gaming is set to rise massively across APAC.

 

6 Colleges Launch or Expand Esports Programs

Recently, Northcentral Technical College in Wisconsin said it was launching a varsity team that would compete as a member of the National Association of Collegiate Esports (NACE), a governing body for college esports. Northcentral is seeking to put together a roster of between 14 and 28 players who will each initially compete in one of three games: OverwatchLeague of Legends and Rocket League.

 

FaZe Clan Claim Top Overall Esports Organization in GumGum Sports’ Q2 Esports ‘Social Footprint’ Rankings

In its quarterly rankings of the social reach of esports teams, GumGum Sports gave the Q2 2019 overall organization title to FaZe Clan, which retained the top spot despite the departure of popular Fortnite streamer Tfue. TSM came in No. 2, while Immortals Gaming Club jumped three spots to No. 3, thanks to a significant boost across all social platforms that followed the organization’s acquisition of legacy esports team OpTic Gaming.

 

Top 20 highest earning esports pro players and organizations

Tournament prize money is directly reflecting the exponential growth and big-name investment that esports has received of late, with the most recent Dota 2 tournament (The International 2019) offering a prize pool in excess of $34 million to its competitors. 

 

Philly Breaks Ground on New Esports Arena

 

Activision Blizzard and Bud Light Detail ‘Real Life Payload’ Grand Finals Activation

Bud Light has created a real-life payload which at least 100 fans (over 21 years old) will need to push to a designated area in the parking lot of the Wells Fargo Center in Philadelphia, Pennsylvania. According to a release, until this is accomplished beer will not be served at the venue.

 

NBA esports league adds Shanghai team, eyes international growth

“We are honored to help lead the NBA 2K League’s expansion into Asia and proud to represent Shanghai on behalf of the hundreds of millions of Chinese fans who love basketball and video games,” said Chris Park, CEO of Gen.G.  “Gen.G’s unique core mission -- to connect esports fans and athletes across the U.S. and Asia -- is meant for ambitious ventures like this.  We have big plans to help grow the NBA 2K League in communities around the world that are passionate about basketball and video games.”

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