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Everything Experiential - C3 Presents, Superfly & Bumble Partner, How NBCUniversal Engaged Gen Z at VidCon 2019, and more!

Your experiential, immersive marketing, and brand activation news for the past week. C3 Presents, Superfly And Another Planet Partner With Bumble To Empower Female Musicians, Learn How NBCUniversal Engaged Gen Z at VidCon 2019, Great Eastern's fitness activation for women enters Singapore Book of Records, and more!

Brand Activation: C3 Presents, Superfly And Another Planet Partner With Bumble To Empower Female Musicians

The “Empowered by Bumble Bizz” program was announced in June as an initiative to address gender disparity in the music industry, kicking off with a campaign to give up-and-coming female musicians the chance to be mentored by Bebe Rexha, Kacey Musgraves or Hayley Kiyoko at a festival produced by C3, Superfly or Another Planet. Marketing agency FlyteVu and Endeavor Global Marketing are also on board to support the “music incubator program,” which continues with the chance for rising artists to get a performance slot at top U.S. festivals in 2020.

 

Mercedes-Benz Launches Experiential Campaign to Show Its In-Car Voice Assistant

Mercedes-Benz is debuting its largest tech-powered activation at the U.S. Open this week to promote its new in-car voice assistant technology. The automaker has been a sponsor of the world’s largest tennis tournament since 2010, mostly using the event to showcase new models and engage visitors with games.

 

How to Use Event Sponsorship as a Marketing Tool

The world of live event marketing is as competitive as ever. This is why it’s important for event marketers to always be thinking of new ways to get the word out. One unique way to boost your reach is to use sponsorship as a marketing tool. Working with sponsors represents a huge opportunity for events to offset their bottom line as total North American Sponsorship spending in 2018 was predicted to be $24.2 billion.

 

Learn How NBCUniversal Engaged Gen Z at VidCon 2019

“When we created ‘Stay Tuned,’ it wasn’t about taking nightly news and putting it on Snapchat,” says Jen Brown, svp-strategic integration and portfolio marketing, digital enterprises division, at NBCUniversal. “It was about how do we take our ability to tell news in a way that we feel is very unique to NBC, but tailor it for the Gen Z audience that’s on that platform. So the common theme here is that this is programming from NBC that is designed specifically for Gen Z.”

 

Great Eastern's fitness activation for women enters Singapore Book of Records

 

The Ferrari experiential pop up showroom

 

Here's What a Sponsor Activation Can Look Like

 
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