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Everything Experiential - Experiential banks, Mastercard, ComplexCon, and more.

Your experiential marketing and brand activation news from the past week. How a bank is creating experiences at its brick and mortar locations, How ComplexCon is Changing Experiential, 4 Reasons To Measure Visitor Behavior At Live Experiences, Immersive ‘play and product’ store CAMP goes to Hudson Yards, and more.

Can a Bank be Experiential?

The regional bank, which has 240 branches primarily in Wisconsin, Illinois and Minnesota, has used sports-themed experiences at several venues including the Milwaukee Brewers’ baseball stadium and the home arena of the Minnesota Wild hockey team. But it’s new Packers-themed experiential branch takes the concept to another level.

 

How ComplexCon is Changing Experiential

"We set out to do something new," Isis Arias Clermont, Executive Producer, ComplexCon, Complex, told our Publishing Insider Summit on Saturday in Austin. "We had to define what it is. Not a conference, not a mall but have a marketplace. Like TED but we're not TED. We love music, but we're not a music festival.

 

4 Reasons To Measure Visitor Behavior At Live Experiences

Impressions or eyeballs are not a true definition of experiential success. Using time and proximity, spatial analytics technology can add depth to any experience’s measurement strategy.

With instant access to accurate, reliable, granular data for decision-making, brands and agencies alike can justify spend and act on validated insight.

 

Immersive ‘play and product’ store CAMP goes to Hudson Yards

Experiential “play and product” store CAMP is coming to Related’s Hudson Yards. The family-friendly “immersive” concept will launch a 6,000-square-foot outlet on the shopping megamall’s second floor before the end of the year.

CAMP, a growing national chain that made its New York debut at 110 Fifth Ave. in Flatiron last year, describes itself as “an interactive space for play and shopping and a theater for activities and programming for kids of all ages and their families.”

 

Mastercard Debuts the ‘Taste of Priceless,’ an Immersive, Multisensory Exhibition

Commissioned by Mastercard, the ‘Taste of Priceless,’ is an immersive exhibition that brings together new and existing works by artists Monika BravoDaniel LismoreMarilyn Minter, and Jennifer Rubell from October 4–6, 2019 at Spring Studios. Exploring the role of identity through taste, the multisensory experience will invite guests on an artist-led journey and culminate in the unveiling of the first taste of Priceless, two bespoke macarons conceived by Raphaël Castoriano and crafted by Ladurée, which encapsulate Mastercard in two custom flavors: Passion and Optimism.

 

1 year in: How Showfields’ experiential add-on worked to boost sales

Late last month, the store shut down for four days. When it reopened, it had a completely revamped layout, complete with 80% new inventory and 11 new brands including wellness company Almēda Labs, premium CBD company Feals, handbag brand GiGi New York and Swedish sleepwear brand Dagsmejan.

While some brands have come and gone, others have stayed since the beginning. The latter includes vintage luxury resale company Treasures of NYC, vegan skin-care brand Nuria and electric toothbrush company Quip. Nuria, which itself launched only a few weeks before Showfields, owed the early traction the brand has seen to its Showfields partnership.

 

Twilight Signs: Designing brands as experiential spaces

In the digital age, every physical space needs to justify its existence by offering an extraordinary experience—one that cannot be found online. So, when the time comes to build or renovate a space, one must do it right or not do it at all.

Sign Media Canada recently spoke with Bill Houston, the creative force and CEO at Twilight Signs, to learn more about the company’s history, its signmaking process, and future plans for the business.

 

 

 

 

 

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