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Everything Experiential - Mercedes-Benz at the US Open, Toyota and Team GB Partner, Museum of Ice Cream, & more!

Your experiential, immersive marketing, and brand activation news for the past week. Mercedes-Benz Launches Augmented Reality Powered Activation at US Open, Casio and National Experiential Partner, John West and Finn launch ‘Get Yourself Shipshape’ campaign, and more!

Mercedes-Benz Launches Augmented Reality Powered Activation at US Open

Visitors activate the lesson with the voice command, "Hey, Mercedes, teach me to play like Sloane," prompting a recorded video of Stephens teaching proper serving skills. The AR activation immerses players in a virtual court and responds to their individual movements. Guests receive a digital video of their game experience to share on social media.


Toyota and Team GB Partner for London activation

Tom Whiteside, Toyota GB sponsorship manager, commented: “As an official partner of Team GB, it has been hugely beneficial to be able to work with another member of the Team GB partner stable in Ocean Outdoor, which has enabled us to grow awareness of the ‘I Am Team GB’ participation campaign significantly by utilising their digital OOH network.”


Casio and National Experiential Partner

"After extensive research, Casio was the only projection technology choice for ProjectionMan," said Eric Davis, Director of National Experiential. "Casio's SLIM projectors are reliable, bright, super portable, and require little to no maintenance. They are a vital element in giving ProjectionMan life and creating both memorable and effective campaigns for our clients." 


John West and Finn launch ‘Get Yourself Shipshape’ campaign

"Get Yourself Shipshape was the perfect platform to help grow John West’s credibility in the health sector by sharing realistic and attainable messages about what constitutes a healthy, active lifestyle, and the little and often steps people can make. It’s been great working with the team at John West delivering activations across experiential, event sponsorship, influencer engagement and social advertising – with PR thinking at its heart.”


Welcome to the Museum of Ice Cream

From the success of the grand escalier at l’Opera Garnier de Paris and Frank Lloyd Wright’s Guggenheim to the new and problematic Vessel at Hudson Yards, the faith in architecture to frame and showcase experience itself is unquestioned. An image-based culture has clearly developed and seeks to define its subsequent social media marketing as a major participant in the design process.


Events Industry to reach $2,330 billion globally by 2026

In a report by Allied Market Research titled the global events industry garnered $1,100 billion in 2018, and is estimated to reach $2,330 billion by 2026, growing at a CAGR of 10.3% from 2019 to 2026.

TAGS: Design
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