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Everything Experiential - Pernod Ricard, Dallas' Experiential Fitness Festival, KAABOO, and more!

Your experiential, immersive marketing, and brand activation news for the past week. The State of the Experiential Marketing Market, Interview with Jason Felts of KAABOO, Inside a fuller immersive entertainment park, Schiphol activation celebrates launch of Pernod Ricard’s Absolut Grapefruit, and much more!

The State of the Experiential Marketing Market

However, according to Eventbrite, “Nearly 60% of event creators aren’t using experiential marketing.” This is one number that is expected to change over the next year as the live event industry gets on track with the rest of the marketing world. Through the integration of more technology and an emphasis on creating memories on site and online, live event organizers can utilize onsite experiences to leave lasting impressions on attendees that translate into brand loyalty for both the event hosts and sponsors.

 

Inside Lululemon's Experiential Retail Store in Chicago

Lululemon's experiential store is nestled on the northside of Chicago in the Lincoln Park neighborhood, a little quieter with more of a residential feeling than The Loop downtown, and also with a more trendy vibe (think of like Venice or Manhattan Beach areas of Los Angeles). This location is near perfect for the purposes and clientele Lululemon is trying to serve: high end, luxury yoga and work out apparel, with a close knit neighborhood community feel.

 

Jason Felts, KAABOO - XLIVE Interview Series

KAABOO Del Mar is a multi-day festival brand with a focus on live music, comedy and art experiences.  Additionally, as Co-Founder and CEO of Sir Richard Branson’s entertainment arm, Felts and his team have built Virgin Produced into a multi-award winning creative content agency/production company.  XLIVE spoke to Jason about a number of topics from how KAABOO incorporates music, art, comedy, culinary experiences, and more, how he uses his experience in content production in the music festival business, advice on working with sponsors at festivals to help them get the best experience, his thoughts on event technology and what’s next, and more!

 

A Fully Immersive Entertainment Park: Inside Samskara at Wisdome.LA

What is Samskara? From the Wisdome.LA website, Samskara is the scope of experiences which we collect through our life journeys: the infinite flow of feelings, actions, ideas, choices, and emotions. Good samskara is driven by positive experiences and deeds, while negative samskara is the result of evil or selfish thoughts and actions.  

 

Schiphol activation celebrates launch of Pernod Ricard’s Absolut Grapefruit in travel retail

The activation included tastings of Absolut Grapefruit and Beefeater Pink cocktails as well as the opportunity to win on-the-spot prizes by picking faux fruit. Digital screens throughout the airport promoted the activation, which Pernod Ricard said engaged with more than seven million passengers.

 

Amarula teams up with Heinemann for awareness-raising activation

Throughout August, leading up to World Elephant Day on 12 August, passengers visiting the in-store activation will have the opportunity to personalise their own bottle of Amarula to show their support of elephant conservation in Africa.

The site features a large, 3D elephant, with visitors invited to try an Amarula, either Cream or Vanilla Spice, on ice, as well as the Amarula Truffles made by Goldkenn.

 

Dallas Will Get Its First Experiential Fitness Festival This Fall

In what’s possibly the first festival D Magazine has covered that doesn’t explicitly fall under FrontRow or SideDish, FAME Fest is scheduled for the end of September at the Omni Dallas Hotel, and is being billed as the “first experiential fitness festival.”

 

The Esports and Real Estate Crossover

 

Tech startup StickerYou Opens World’s Largest Sticker Store in Experiential Marketing Campaign

For the e-comm startup StickerYou, opening a retail location in Toronto is part of an experiential marketing play that invites customers to engage directly with the company’s product (custom stickerslabelsdecals,iron-ons,temporary tattoos, etc.), but to also be inspired by innovative use-cases, the history of stickers, and sticker art. 

 

 

TAGS: Marketing
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