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Everything Experiential - Snapchat, Jägermeister, Twitter, KinderCare, b8ta, and more!

Your experiential, immersive marketing, and brand activation news for the past week. Snapchat's Hobbs & Shaw AR Activation, Jägermeister rolls out global activation, Twitter's global #Tweetups activation, KinderCare's experiential tour, Experiential Retailer b8ta To Open Mall of America Store, and more!

Snapchat Gets Fast & Furious With Hobbs & Shaw AR Marker Activation

Moviegoers at select theaters will see special Hobbs & Shaw standees that feature a Snapcode that will unlock a Hobbs & Shaw-themed lens.  

Once the lens is unlocked, Snapchatters can point their camera at the standee to bring its helicopters and motorcycles to life via AR.

Snapchat said this marks the first time a movie studio used its AR marker technology for a standee activation at multiple theater locations.


Jägermeister rolls out global activation

Mast-Jägermeister SE is to introduce its new 350ml pack design, called Coolpack, through its Ice Cold airport activation, due to roll out to multiple travel retail locations in Europe and the Americas.

Launching this month in Barcelona, São Paulo and Rio de Janeiro airports, the activation welcomes passengers into an ice cold-themed environment, serving them a Jägermeister shot straight from the freezer at -18˚C.

Travellers also have the opportunity to engage and learn about the brand and take part in a game.


Twitter creates conversation between Harlem & Lagos with its #Tweetups activation

The purpose of the live curated events is to connect people across the globe to talk about topics that matter to them in real-time through video interactions powered by Shared_Studios. The activations are taking place in 40 global cities—from Berlin to Brooklyn, Doha to Detroit, Lagos to London, LA to Tokyo—now until Aug. 4.

On Thursday, the social media giant held a Tweetup in Harlem, where a group of black Americans met, talked, and ate with a group of men and women in Lagos, Nigeria. The theme of the discussion centered on blackness and moving online activism into tangible action.


KinderCare's experiential tour engages three targets

The Tiny Schoolhouse activated June 20 to July 7 at the State Fair Meadowlands in East Rutherford, NJ, and will activated Aug. 1-4 at the Brookfield Zoo in Chicago; Aug. 14-18 at the Arlington County Fair outside Washington, D.C.; and Sept. 13-29 at The Big E in West Springfield, MA. More stops or evolutions of the tour are planned for the fall.


Mastercard recreates world's top restaurant experiences for cardholders

The showcase features "immersive, multi-sensory experiences" from famous restaurants from around the world. The first three to take up residency are The Rock from Zanzibar, Tanzania; Teruzushi from Kitakyushu, Japan; and Lyaness from London. Additionally, a "global food experience" curated by Chef JJ Johnson will be available. The experiences can only be booked by Mastercard cardholders.


Experiential Electronics Retailer b8ta To Open Mall of America Store

“The reality is Macy’s is one of the most important companies in the country,” b8ta CEO Vibhu Norby told TechCrunch last year. “It’s not that retail itself is dying. It’s just that it’s changing. The way people want to shop is changing, and we have a shared alignment on bringing the next generation of a company into the space.”

b8ta also has been begun piloting its retail-as-a-service model outside the electronics realm. Earlier this month, the company announced a joint venture with Toys R Us owner Tru Kids Brands. As part of the deal, the two are rolling out new, more interactive stores.


TAGS: Design
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