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Experiential Marketing, Event Tech, Music, Art, And Brand Activations At C2

C2 Montreal took place last week at Mtl Studios with the theme of “Tomorrow” and featuring talks about everything from AI to climate change, VR experiences, interactive art installations, and more.

C2 Montreal took place last week at Mtl Studios with the theme of “Tomorrow” and featuring talks about everything from AI to climate change, VR experiences, interactive art installations, networking galore, presentations by teenage geniuses, and celebrity speakers like Will.I.Am, Guy Laliberté, and Spike Lee.

To accommodate a crowd looking to be inspired and challenged, brands upped their games to stand out at C2, and while it’s not a very obviously commercial-feeling conference, a few marketing efforts went noticed. Click though the slides to check out the experience.

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