For a company which strongly promotes a sense of community, we can’t think of a better way to further connect with current and potential customers than by turning a brick and mortar store into an actual yoga studio and cafe, where customers can put their purchases to use!
Lululemon's experiential store is nestled on the northside of Chicago in the Lincoln Park neighborhood, a little quieter with more of a residential feeling than The Loop downtown, and also with a more trendy vibe (think of like Venice or Manhattan Beach areas of Los Angeles). This location is near perfect for the purposes and clientele Lululemon is trying to serve: high end, luxury yoga and work out apparel, with a close knit neighborhood community feel.
The whole experience reminded us of a small version of a gym or workout facility. Employees welcomed store visitors on every floor, as a smiling studio host greeted patrons by name that were attending classes. Food and beverages offerered were high quality, and healthy.
We spoke to a few patrons, who said it was great to stop by the store for a snack or quick stretch and get re-energized, before heading back to the hustle and bustle of the work day.
Click through the images to take a look inside!