XLIVE Online is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Racetracks & Music Festivals A Love Story - Live Event Blog.png

The Festival File - 2 Chainz Buys a Music Festival, Music festival pods repurposed as Hurricane Dorian shelters, Malvern festival donates more than three tonnes to food bank, and more!

Your festival news for the past week. 2 Chainz Just Bought a Music Festival, The 7 Best Moments From Global Citizen Festival, Music festival pods repurposed as Hurricane Dorian shelters, Travis Scott’s Second Astroworld Festival Set for Houston on Nov. 9, JBL Plans To Work With Even More Artists For Future Music Festivals, and more.

2 Chainz Just Bought a Music Festival. His Advice To Entrepreneurs: Take Chances!

Now, he’s revealing a new role: co-owner of A3C Festival & Conference, a multi-day tech and culture event in Atlanta that he hopes will become the region’s SXSW.

A3C has been around for 15 years and now draws an annual 30,000 attendees. It was sold earlier this year to The Gathering Spot and Paul Judge Media Group, and after months of discussion, 2 Chainz joined the ownership group as well. He’ll take an active role in the festival, helping to curate speakers and performers (as well as serving as this year's closing keynote). 

 

 

The 7 Best Moments From Global Citizen Festival 2019

This year's Global Citizen Fest also celebrated a wide array of music, as legendary acts Queen and Carole King performed timeless classics while K-pop stars NCT 127 and H.E.R. brought a more current flair. But it was evident that every act who took the stage -- whether they were performing or presenting -- were there to send a message.

 

Music festival pods repurposed as Hurricane Dorian shelters

After Hurricane Dorian slammed into the Bahamas in early September and left nearly 70,000 people homeless, the CEO of company that organizes music festivals decided he had a way to help. Pasquale Rotella, who heads up the Los Angeles-based Insomniac, sent staff and luxury camping tents to Abaco to provide shelter for the hurricane victims, according to Reuters.

 

Travis Scott’s Second Astroworld Festival Set for Houston on Nov. 9

While no lineup has been announced, Scott will curate and return as the headliner. Last year performers — including Post Malone, Lil Wayne, Rae Sremmurd, Young Thug, Gunna, Metro Boomin and Virgil Abloh — were announced just hours before the festival began

 

Malvern festival donates more than three tonnes to food bank

More than three tonnes of essentials and goodies ranging from tins of soup and toothbrushes to cuddly toys and sweets have been donated to one of the UK’s largest single food bank collections.

Visitors to the Malvern Autumn Show in Worcestershire took along enough food, drink and toiletries to fill more than 100 crates.

 

JBL Plans To Work With Even More Artists For Future Music Festivals

Brand activations dominate many music festivals. Unless it’s done right, these experiences can sometimes feel forced and unnecessary. Typically festival goers are left with free products many will never use again, while others simply free load off food samples or air-conditioning. To avoid in-genuine connections with their target audience, JBL went all in and created their very own musical experience.

 

Area 51 hoax morphs into weekend music festival

The music kicked off weekend events — inspired by an internet hoax to “see them aliens” — that Lincoln County Sheriff Kerry Lee said had drawn perhaps 1,500 people to two tiny desert towns.

 

Augmented Reality for a Music Festival

Raketamedia has just delieverd an AR case for a "New Wave" Music Festival in Sochi, Russia. Augmented Reality visuals were added live during broadcasting of 5 performances of the TV show.

 

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish