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The Festival File - Fyre Festival Trustee Seeks Funds, Five Nordic Festivals Sign Gender Equality Pledge, and more

Your festival news for the past week. Fyre Festival Trustee Seeks Funds From Blink-182, Kendall Jenner, Emily Ratajkowski, Watch Timelapses of Burning Man from Space, Is Your Brand 'Cool' Enough for Coachella or SXSW? XLIVE Releases 2019 Agenda, First Speakers, New Dates, And The LiveX Symposium, and more!

Fyre Festival Trustee Seeks Funds From Blink-182, Kendall Jenner, Emily Ratajkowski

The trustee also wants Kendall Jenner to return $275,000 that she received in exchange for doing an Instagram post to promote the festival. A third suit was filed against model Emily Ratajkowski, seeking $300,000 that she was paid for an Instagram post.

Several talent agencies such as CAA, UTA and ICM Partners are also named as defendants. CAA represents Blink-182, as well as Claptone, Bedouin and Burridge who were supposed to perform at Fyre Festival. In total, the suit seeks to hold CAA jointly liable for the return of $585,000. ICM represents Lil Yachty, Migos and Rae Sremmurd, and the trustee is seeking the return of $350,000 in payments made through ICM to those acts. Additionally, the trustee wants $90,000 that was paid to Skepta through UTA.

 

Watch Timelapses of Burning Man from Space

Burning Man started in 1986 as a small event in San Francisco, and has since grown into a global event with a loyal following or 'burners'.  The tens of thousands of burners travel from miles away every year, as the organizers and participants build a temporary enclave called Black Rock City in Nevada’s Black Rock Desert.

 

Is Your Brand 'Cool' Enough for Coachella or SXSW?

"Festivals can be a lucrative experience for brands, but they can also be daunting. Your greatest challenge is deciding whether trendy festivals are ideal—and accepting it when they’re not. If you’re not hip to the crowd, that’s OK. After all, marketing is about telling your brand story and helping people experience your product, not showing up uninvited with a flashy exhibit." - Read full article on AdAge.com

 

XLIVE Releases 2019 Agenda, First Speakers, New Dates, And The LiveX Symposium

The 2019 XLIVE Annual Conference & Expo, set for November 17-20 at the MGM Grand Las Vegas Hotel & Casino, will feature the richest and most comprehensive curriculum available for live events and entertainment professionals. More than 200 speakers led by Ashely Crowder of VNTANA, Matt Kenagy of Caesars, Carola Jain of Spartan Race, Austin Johnston of AKJ Group, Chris Racan of KAABOO, Matt Leone of Charity Bomb, Michael Julian of Made Events, and Ryan Edwards of Masary Studios will address topics from experiential marketing and fan engagement, to expanding events and productions internationally, ticketing, event diversity, sustainability, and more.

 

How to Use Event and Conference Sponsorship as Marketing Opportunities

The world of live event marketing is as competitive as ever. This is why it’s important for event marketers to always be thinking of new ways to get the word out. One unique way to boost your reach is to use sponsorship as a marketing tool. Working with sponsors represents a huge opportunity for events to offset their bottom line as total North American Sponsorship spending in 2018 was predicted to be $24.2 billion.

 

Five Nordic Festivals Sign Gender Equality Pledge

“When it comes to structural and political change I believe in data and transparency and I believe in commitment and collective awareness but before anything I believe in action,” said Tine Fischer, the festival director of CPH:DOX who started getting involved with the 50/50 by 2020 advocacy group last year.

 

In pictures: Nigeria festival celebrates Yoruba fertility goddess Osun Osogbo

 

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