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Inside Electric Forest: Projection Mapping, Brand Activations, and 3 days of Immersive Experience

When walking onto the grounds of Electric Forest in Rothbury Michigan, you can instantly feel the vibe is different from other music festivals. Electric Forest seems to be much more than a just a music festival, it is an experience.

Noticeably absent from the the entrance to Electric Forest is the typical music festival "corporate row", the company banners or typical Red Bull cans advertising products from premiere sponsors.  One of the biggest attractions of Electric Forest, aside from the music artists, is the Sherwood Forest itself.  Sherwood Forest is a former tree farm that became the Double J Ranch, which today is transformed into the artistic focal point of Electric Forest Music Festival. During the festival, the Sherwood Forest is filled with experiential art installations, live improvisational performers, video content transforming the forest into a futuristic immersive space, and a light show exhibiting amongst the trees.

Click through the photos to see the experience at Electric Forest 2019!

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