Watch the May 2019 edition of the XLIVE Monthly Beat below!
Welcome to the XLIVE Monthly Beat!
(00:00) Hi everyone, my name is Ace Antonio and I am so excited to bring you the very first edition of The Monthly Beat by XLIVE; the community creating extraordinary live event experiences. In these monthly videos, I’m going to be talking about what’s happening in the event world, new tech, upcoming festivals and anything that we think that you and the festival world needs to know.
Ultra Music Festival
(00:22) To kick us off, I want to talk about the Ultra Music Festival. Ultra Miami, one of the largest electronic dance music festivals in the world, has announced that after two decades they are now looking for a new home. Organizers posted in an open letter online that they’re voluntarily terminating their contract with the city of Miami, and are currently finalizing a new home somewhere in South Florida. This comes after a series of setbacks over the years including a death in 2014, and a very rocky transition to a new venue just earlier this year. Fingers crossed that the EDM giant finds a new home soon.
The Largest Festival in the World?!
(00:56) Over on the West Coast, Insomniac has stated that upon selling out their 2019 event, EDC Las Vegas later this week is slated to be the largest music festival in the world. Not the region, not North America, but in the world. They’ve redesigned and expanded their footprint at their Las Vegas venue, and are now expecting 450,000 attendees this year.
(01:18) On that note of largest music festivals in the world, Woodstock 50 is in some seriously troubled waters. Depending on who you ask, it is canceled or it’s not, but in my opinion it is definitely canceled. A couple of weeks ago their primary investor, The Aegis Dentsu Network, announced that they’re withdrawing their support and that the festival was subsequently canceled. That very same week, Michael Lang, who is one of the promoters of the event and a co founder of the original Woodstock, said that they are a primary investor, but they don’t have the authority to actually cancel the event and that it was still on. Since then, there’s been some serious doubt about Lang, or anyone’s ability really, to rally that much money this close to the event, with many people saying that Woodstock 50 really is cancelled whether Lang says so or not.
Billy McFarland's New Book?
(02:04) And on a somewhat more humorous note, we have not heard the last of Billy McFarland, Aka Mr. Fyre Festival himself. He is currently serving some jail time after the disastrous events of 2017 and while in prison he’s working on a book called ‘Promythus: The God of Fyre’. And in case you’re wondering, what you see on the screen is the correct spelling of that title. Apparently this book will detail his side of the story and will set the stage for what he is saying is a second shot at the Fyre Festival. So hold on to your FEMA tents because this is not over yet.
Influencer Marketing at Coachella 2019
(02:40) And finally, as you all know, Coachella took place last month, bringing hundreds of thousands of attendees from all over the world to Indio, California. While there are numerous highlights across the two weekends this year, more than ever, we felt the presence of social influencers at the event as Instagram models, brands and influencer marketing has become synonymous with the Coachella name. Revolve and Fashion Nova, for example, reported 700,000 and 600,000 in earned media value respectively, which was executed through influencer partnerships and exclusive events that were held throughout the Coachella weekends. You can read more on ‘How Coachella Has Become the Olympics of Influencers‘ on the XLIVE blog.
Tinder's New 'Festival Mode'
(03:23) And in the tech world, Tinder has just launched ‘Festival Mode’, which will let users connect based on music festivals that they are about to attend. Tinder stated that they noticed a surge in downloads and usage during the festival season, so they’re now launching this pilot program with 12 festivals across the US in the UK, including Bonnaroo, Governor’s Ball, and the aforementioned EDC Las Vegas.
Upcoming Festivals in May 2019
(03:46) And finally, this wouldn’t be an XLIVE video without talking about upcoming festivals and events. So the month of May kicked off with Shaky Knees and Shaky Beats in Atlanta, and Lightning in a Bottle here in California, just wrapped up yesterday. I’m going to close it out with some highlights of events from around the nation, but before I do that, I just wanted to thank you all for watching this very first Monthly Beat. Don’t forget to follow XLIVE online to stay connected to the event community. Once again, my name is Ace Antonio and I will see you in June!
About the Author: Ace Antonio is an event producer and festival content creator from San Diego, CA. After attending his first Electric Daisy Carnival in 2011, he dove into the world of live events to create experiences and memories for others. In 2018, Ace launched The Beat Stop, a festival news, media and entertainment brand with a focus on creating original video content. You can check out the channel and subscribe here.