Previously known by two separate entities, International Music Festival Conference (IMFCON) and International Film Festival Summit (IFFS), XLIVE 2016 will host 140+ guest speakers, 80+ exhibitors and 40+ interactive sessions for participants to transform their perspective and understanding about the latest approaches to elevate live event execution and attendee experience to newer heights. XLIVE CEO and co-founder, Waco Hoover shares how the live event and festival conference will transcend all things festival, music, film, culinary, eSports and technology as it touches down at the Tropicana Hotel Casino in Las Vegas this December.
1. What was the reason for IMFCON and IFFS to come together as XLIVE?
When you look at the future of the festival landscape and its growth it was time to establish a more inclusive brand to serve all facets of the community. The marriage of ˜X and ˜LIVE was designed to focus on the experience of live events and how producers create compelling and sustainable events. Providing resources and information to industry stakeholders is a key goal of XLIVE.
2. Who should attend XLIVE?
Festival and event producers from all across the world will benefit from the rich discussion about the business of festivals. Music, film, food wine, beer festivals and eSports organizers all have a lot in common and will learn from one another during the 3 day conference and expo.
3. What is the objective of XLIVE and what takeaways can attendees expect from the event?
Our goal is to provide the industry with resources and knowledge that will help festivals and other event producers create extraordinary experiences. Festivals have never been more popular and because of that the industry has to continually work to serve their communities and differentiate from other events. Key takeaways will include insights around the latest event technology, dealing with competition, brand partnerships, activation strategies, operations, art installations, talent booking, culinary experiences and community engagement.
4. How has the role of technology in live events changed over the years?
Technology has shifted from what was historically an expense to a strategic imperative that attendees expect. Not only do attendees expect to be able to access event information via mobile devices but live events themselves are finally beginning to look closely at their data assets. In fact, XLIVE is hosting the first ever Event Data Analytics Summit next April in Los Angeles to address this growing area.
5. Are live event producers using VR/AR optimally or still pedestrian about it?
While VR/AR has gained a lot of attention over the past year its still very much in its infancy. Organizations are still understanding the most effective ways to turn these strategies on in addition to how to monetize and measure the value of VR/AR. The next 12-24 months will be a very exciting time for VR/AR in live events.