RWS Entertainment Group, an experiential company that creates award-winning activations through technology, performance, branded experiences and live events worldwide, has launched an ongoing partnership with the designer and manufacturer of spectacular light displays, ILMEX Illumination. Headquartered in Spain, ILMEX transforms ordinary locations into attractive destinations for events, holidays, festivals and more. RWS and ILMEX will collaborate to produce customized experiences with innovative designs and advanced technologies for activations year round.
Best known for the extraordinary light displays produced for seasonal festivals and holidays, ILMEX has created activations all over the world for hotels, retailers, municipalities, concerts, corporate offices, iconic monuments, airports and theme parks. Prior to launching this partnership, RWS had previously collaborated with ILMEX on state-of-the-art holiday experiences for projects including Six Flags Great America holiday shows and Kettering Hospital’s mission-driven lighting activations across ten locations. Now as partners, RWS and ILMEX seek to create immersion through illumination, delivering experiences unlike any other, whether it is spring, summer, fall or winter.
“We look forward to continuing our collaborative efforts with ILMEX Illumination in an official capacity and on a larger scale in order to produce the ultimate activations,” said Founder and CEO of RWS Entertainment Group, Ryan Stana. “With the introduction of new technologies and interactive elements, our partnership will transform these unique lighting activations to an entirely new experience for guests.”
Renowned for bringing unforgettable moments to life, RWS furthers its reputation in spectacular innovation through these dreamlike lighting activations that are tailor-made to each crowd and environment. Through digitalization, mirrors and sensors, the displays become interactive, allowing for one activation to offer varied experiences that keep people coming back for more. By creating an imaginary and engaging world, the activations tap into people’s emotions and invite them to partake in a shared experience.
"Decorative lighting has become one of the most recognized initiatives to foster a city's urban, social and economic development, encouraging both citizens and tourists to enjoy festivals and fairs with centuries of history, or simply embrace a city for itself," said Francisco Ximenez, export area manager of ILMEX. “RWS supports us in furthering this mission and we are excited to soon reveal the collaborative projects to come.”
About RWS Entertainment Group:
Operating out of a 52,000 square foot office, rehearsal studio complex and performer housing in New York City, Emmy Award-winning RWS Entertainment Group is North America’s largest provider of branded stage shows, experiences and attraction design.
Founded in 2003, the multi award-winning live entertainment production company has produced innovative productions, custom brand experiences and designs for top resorts, cruise lines, theme parks, corporate events and NYC fashion events for an impressive roster of clients that include Virgin Voyages, Holland America Line, Azamara, Hard Rock Resorts, Prada, NBCUniversal, Six Flags, Cedar Fair, Hershey Entertainment and Resorts, Westfield, Macy’s, Vera Wang, Mattel and Madame Tussauds. RWS is now the foremost turn-key solution in the industry, providing full design and installation services for interactive experiences, theming, décor and more, to create unparalleled immersive experiences.
In 2018, RWS announced the launch of a Theatrical and Development Department, set to produce theatrical shows for Broadway, Off-Broadway and more, including its first national theatrical tour in 2019 with the production of Xanadu. Additionally, RWS-owned Binder Casting recently opened two new divisions – commercial and film – operating alongside the already established theatrical team. Binder Casting has cast over 70 Broadway shows including the Tony Award-winning productions of The Lion King, A Gentleman’s Guide to Love & Murder, Dames At Sea, Nice Work If You Can Get It, Gypsy, The King and I, Lost in Yonkers and Jerome Robbins’ Broadway.
About ILMEX Illumination
Active, dynamic and entrepreneurial, ILMEX Illumination is one of the world's largest factories of tailor-made finished products and distribution of components in the decorative, artistic and festive lighting field.
Founded in 1998 by the Ximenez Group, a group of companies with more than 75 years’ experience in the sector. Currently, Ilmex owns a team of more than 500 professionals (engineers, architects, electricians and designers among others) operating out of more than 538,000 square footage of the most avant-garde decorative lighting factory of Europe based in Spain. Every year, an all-new light WOW! Experience of projects is exported to more than 40 countries on 5 continents.
Some major projects include: the decorative holiday lighting for the world´s top destination cities such as London, Brussels, Dubai, Tokyo, Madrid, Moscow, Bogota, Perth, New York and Montreal; Europe’s largest Christmas tree; the decoration of the major shopping centers & malls all across the world; the Guinness World Record archway entrance for a summer festival; and the sophisticated window dressing decoration for the main fashion and jewelry chains worldwide such a Swarovski, Tiffany & Co, Zara or Desigual. These brands and more are just some references that endorse the potential of ILMEX Illumination and its versatility to stand out from others in the field.
For more information about ILMEX Illumination, please visit ilmex.com, @XimenezGroup on Facebook, Instagram, and Twitter.