Since 2004 HeadCount has been actively registering new voters with year-round outreach and programs. In 2019, FestiFi will enable HeadCount to potential voters at events through digital tools like TurboVote and Phone2Action, providing critical connectivity in real time.
“The partnership with Festifi will be a game-changer in terms of how we engage with fans and turn out voters,” said HeadCount’s Executive Director Andy Bernstein. “We can now throw WiFi access into the ‘Problem solved’ bin and start getting creative about how to use connectivity in the field.”
According to Pew Research Center, voter turnout rates for the majority of Millennials, the largest living generation, saw a spike in 2018, increasing to 42% as compared to 22% in 2014. For FestiFi, the opportunity to support a non-partisan organization HeadCount, whose sole goal is keep that voter number rising, aligned perfectly with its mission to give back to the community.
“It was exciting to see younger Americans embracing their civic duty and showing up in 2018. But we have another pivotal vote coming up in 2020. With even more youth becoming of voting age next year, the work is far from over,” said Kim Owens, FestiFi’s VP of Strategy and Operations. “We were so impressed with HeadCount’s voter registration program and festival activation plan across the country. Getting the chance to support their success and democracy as a whole was one we couldn’t pass up.”
Look for the HeadCount Voter Lounge, powered by FestiFi, at the following festivals:
Peach Festival | Scranton, PA July 25 - July 28
Newport Folk | Newport, RI July 26 - July 28
Lollapalooza | Chicago, IL August 1 - August 4
Outsidelands | San Francisco, CA August 9 - August 11
Lockn | Arrington, VA August 22 - August 25
Borderland | Buffalo, NY September 22 - September 23
Sea Hear Now | Asbury Park, NJ September 21 - September 22
Austin City Limits | Austin, TX October 4 - October 6
Austin City Limits (Weekend 2) October 11 - October 13
Firefly | Dover, DE June 21 - June 23
Electric Forest | Rothbury, MI June 27 - June 30
High Sierra | Quincy, CA July 4 - July 7
Camp Bisco | Scranton, PA July 18 - July 20
FestiFi, Kim Owens, [email protected]
HeadCount, Aaron Ghitelman, [email protected]
Hashtags: #TheFutureIsVoting, #FestiFiWiFi
FestiFi provides a customer-centric approach to secure, reliable, flexible and high-performing Wi-Fi solutions. Leading with a People As A Service ethos, we deliver internet services for any size event or permanent, from small pop-up retail and brand activations to extensive, multi-day festivals, venues, concert merchandise and F&B POS, trade shows, sporting events, and more.
HeadCount harnesses the power of music to drive social change. Since 2004, HeadCount has registered over 580,000 voters, and helped organize various initiatives in the live music community to promote civic participation. In their role as the organizing arm of the live music scene, HeadCount has hosted activism villages at over 100 concerts & festivals and has raised close to $10 million for other music-industry non-profits. With 30,000 volunteers, street teams in most major U.S. cities and affiliations with over 200 touring musicians, HeadCount ranks as one of the largest and most active music-based non-profit organizations in America.