The personal universe of an artist turned into a party is the unprecedented collaboration that is elrow'art. Fashion brand Desigual, global party purveyors elrow, and art collective Ink and Movement come together to develop experiences in which avant-garde art and electronic music become a unique show, and the audiences are key players. The collective behind this collaboration are a group of creatives who propose new scenarios to play, feel, and participate in music and art. elrow’art is a traveling initiative that will be calling in major cultural and entertainment capitals.
elrow’art is a traveling initiative that will be calling in major cultural and entertainment capitals. Debuting at Amnesia during Ibiza’s closing week, elrow’art now makes its way to Miami and New York this December before continuing its travels around the world in 2020. “After our sold out debut in Ibiza, we are very proud to debut in New York and Miami with our first immersive art experience, elrow’art. An initiative brought to life thanks to the collaboration with a great team coming from different art disciplines such as Ink and Movement, Okuda San Miguel, Desigual and Paco Osuna,” says elrow’s CEO Juan Arnau.
Curated by Paco Osuna, from 7PM to 4:30 AM world renowned DJs will provide the soundtrack: Lee Foss, Eats Everything, Latmun, and Jacky plus B2B sets from Jean Pierre and Jesse Collaso, and Charles Meyer and Joe Pompeo, as well as elrow residents Bastian Bux and De La Swing. Lee Foss’s Repopulate Mars crew will take over King’s Hall with its out-of-this-world vibe. The event continues elrow’s celebrated New York residency and provides New Yorkers a one of a kind experience unlike any they’ve had before.
The theme for the New York debut of elrow'art is Kaos Garden. Attendees will witness the reinterpretation of Bosch’s ‘'The Garden of Earthly Delights,” according to multidisciplinary artist Okuda San Miguel and by DJ and producer Paco Osuna. It is a collaboration between the two conceived as a trip through a night that will represent the dynamics of the historic triptych in which we experience and see scenes of paradise and hell. In Kaos Garden, a unique hell will be the starting point. Darkness will represent the night until reaching ecstasy. The paradise will be associated with fun and hedonism with the light of the first hours of the morning in such a mystical and idyllic setting as New York’s magnificent Brooklyn Mirage.
Paco Osuna is the sonic curator and spiritual guide who along with the DJs of the night will select the rhythms that will draw the sound landscape to mark the route from hell to Eden. Okuda’s unique iconographic language of multicolored geometric structures and patterns that have made him one of the world’s most recognizable street artists of today will be on full display, right down to elrow’s signature confetti. He will recreate the surreal, chaotic and multisensory scene of a garden that will unleash emotions and human free will. Skulls of colors that open up at our pace, ships that fly, mountains that take root, birds, unicorns and sirens dancing, are some of the elements that will make up this fantasy in which each attendee will choose their own destiny.
The first edition of this project is sponsored by Desigual. With it the fashion brand fulfills its purpose of supporting the art world and young talents, as well as inspiring to awaken the creativity that we all carry within and become artists.
"I think life is boring if you don’t do things your own way, even if it is not the way or in the order in which everyone expects," explains Okuda San Miguel about the leitmotiv of Kaos Garden. "For me, chaos is the freedom to choose your own path and have a good time going through it. Let's do it our way", dishes the Spaniard, who proposes all to be funny and irreverent in a magical event like the work of art he represents. "This experience is a challenge for me, an opportunity to innovate and do something different, because making music that identifies Okuda, elrow and what I represent, is a challenge because they are three very different concepts but at the same time very connected".