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The Makers Of Hormel® Chili Announce Custom Cleat Activation With Star Wide Receiver Adam Thielen To Help Raise Awareness For Childhood Hunger In Minnesota

The makers of Hormel® Chili, America's iconic No.1 selling chili brand, are partnering with star wide receiver Adam Thielen Thursday to unveil a pair of custom cleats designed to raise awareness for the 1 in 8 children in Minnesota who struggles with hunger*.

The custom cleats predominantly feature the stat "1 in 8" to represent the more than 163,000 children in the state who are affected by hunger*. While Adam won't physically be able to play this Thursday, Hormel Foods knows that he would not want that to impact the work we are doing with Second Harvest Heartland to combat childhood hunger. Hormel Foods will donate 8,000 cans of Hormel® Chili which will directly impact 6,000 Minnesota families.

The custom cleat partnership is a component of the company's season-long Thursdays with Thielen campaign, which showcases a variety of team-inspired recipes that were created to remind families of the many uses of Hormel® Chili for game day snacks, tailgating and everyday meals.

Throughout the season, Hormel Foods has donated one yard of Hormel® Chili to Second Harvest Heartland in the Twin Cities for every yard Thielen gained on the field. To date, Thielen has totaled 392 yards, resulting in a donation of 3,136 15-oz. cans of Hormel® Chili or 2,352 meals to Second Harvest Heartland to feed our hungry neighbors.

"While I'm disappointed I won't be able to take the field with my teammates on Thursday, I'm still very proud to continue my partnership with Hormel® Chili and thank them for stepping up by donating enough chili for 6,000 meals to give to hungry families in the Twin Cities," said Thielen. "I'm humbled to be part of a program that has now given more than 8,000 meals this season, and look forward to getting back on the field soon so we can keep adding to that total."

"We are so excited to build upon our partnership with the Thielen family and Hormel Foods on this unique campaign where Adam's custom cleats will help raise awareness of hunger in our state, and his on-field play will help feed the more than half a million Minnesotans who face hunger every day," says Allison O'Toole, CEO, Second Harvest Heartland. "We also appreciate Hormel Foods stepping up and making a very generous contribution of 6,000 meals this week alone which will go a long way towards helping the cause."

The cleats were created by Dan Gamache, a renowned sneaker artist and founder of Mache Custom Kicks who regularly works with superstar athletes spanning all sports. The shoes will be auctioned off later this year by Second Harvest Heartland to continue to support its mission of helping children, families and neighbors facing hunger in the heartland.

For additional information on Hormel® Chili and the Thursdays with Thielen campaign, visit www.hormel.com/brands/hormelchili.

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