The combination of these three companies comes at a pivotal moment for live television and video entertainment. As entertainment programming moves on-demand, live television and video will increasingly focus on sports, news, and esports. These elements of live event media will require new sources of revenue and distribution as subscriber fees from the existing cable and satellite bundle begin to rapidly decline. ENGINE will be dedicated to accelerating these new, live, immersive experiences for consumers that will drive new revenue opportunities for media industry players and expand the options for live content.
ENGINE's combined Assets To 'Drive' The Company Forward
The combination of assets of ENGINE will include:
Streaming and News Content Management Technology
- An OTT streaming service of live and on demand news for such media outlets as CNN and Vice, over 1200 local broadcast stations across the US, reaching over 75% of US households, offering first-party data and digital advertising sales across its network for many news clients such as Newsweek.
- A full content management system for news operations that enables them to repurpose their live linear newscasts and offer necessary consumer interface elements and advertising inventory for distribution via mobile and connected TV devices – including Roku, Apple TV, Amazon Fire.
Esports, Mobile Gaming Experience and Intellectual Property
- Developers of the official Formula 1™ racing game, Eden Games.
- Stream Hatchet, a leading business intelligence platform for esports that provides data and analytics about esport fan engagement across all leading streaming platforms such as Twitch and YouTube, and provides brands and rights holders targeted insights about consumer esport trends.
- A state of the art esports arena for staging live global and local competitions in Miami.
- The WinView app, which allows TV viewers to play games of skill in real time while they watch sports live on TV and win cash prizes.
- The WinView patent portfolio (68 issued patents with more than 1200 patent claims plus additional pending applications), a foundational set of patents relating to, among other things, mobile "in play" games of skill and sports betting related to live sports and esports.
- Allinsports, a leading provider of high end esport racing simulators developed by ex-Ferrari engineers.
- The "World's Fastest Gamer" esport franchise, which has aired on both CNBC and ESPN.
- A wide daily array of esports tournaments around games ranging from "Call of Duty" to "NBA 2k20" that award cash prizes through the UMG esports platform.
The three companies forming ENGINE already manage or reach across news, esports, and sports gaming over 100 million monthly consumer touch points. By combining the three companies, ENGINE will be able to create an integrated platform company that will be able to help the media industry contend with the need to quickly develop revenue sources that will support all forms of live event programming.
Tom Rogers, Executive Chairman of WinView and Chairman of Frankly said, "These times call for a 'driving' force creating new consumer experiences in live news, sports, and esports while providing new sources of revenue for the industry in these genres. As the entertainment streaming wars set the path for the future of entertainment programming, the media industry's approach to developing revenue sources for news and sports, and monetizing live programming, has to change. ENGINE will be able to provide many solutions for all those issues. Beyond the many assets of the three companies coming together, the management expertise is also extensive. Darren Cox is a major force in the esports world, and Lou Schwartz is a globally recognized digital media and technology executive who has founded and led several market leading online video companies and chiefly responsible for Frankly's recent turn around. Putting the three companies together all at once is certainly unusual in the media space, but it underscores what a remarkably innovative company ENGINE will be."
Lou Schwartz, CEO of Frankly, stated, "Having been involved for many years in the distribution of online video, it has become clear to me that there is a strong need for a company that can serve the commercial interests of news and sports media outlets in a world where consumers increasingly consume content through a mobile device or expect an interactive experience rather than passive viewing. ENGINE will not only have the resources to manage and distribute content, but also meet the interests of advertisers and brands related to that content while driving direct-to-consumer gaming and other offerings that generate cash through entry fees. Between the 100 million monthly touch points of consumers that the company currently has, not to mention the leading data and analytics company in esports, the ability to provide major revenue opportunities through the company's combined data arsenal is astounding."
Says Darren Cox, CEO of Torque: "The esports industry is 'racing' forward with over 400 million current esports viewers around the globe. With a leadership position in esports racing, including a global television show; analytics and measurement of esports streaming; and an array of tournaments geared toward the most popular esports games, ENGINE will be positioned to 'accelerate' multiple revenue streams for the esports industry. By applying WinView's patented technology to offer real time play along games of skill and betting to the audiences of esports competitions, there is an obvious major synergy to be realized in short order."
The companies also announced that the WinView patent and intellectual property interests will be represented by Irell & Manella LLP, and Morgan Chu, one of the most prominent patent trial lawyers in the country.